LinkedIn Ad Campaign Strategy & Mapping

This document gives you an overview of the basics of LinkedIn paid - how it works, audience types, campaign and objective types, types of ads and guidelines, as well as a detailed setup / mapping of an ad campaign, to help you build your strategy & creatives.

If you're new to LinkedIn Advertising, take a moment to watch the walkthrough video below.

Finally, here you can find a Campaign Naming document for Naming conventions and UTM codes.

Campaign naming conventions