LinkedIn Ad Campaign Strategy & Mapping
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This document gives you an overview of the basics of LinkedIn paid - how it works, audience types, campaign and objective types, types of ads and guidelines, as well as a detailed setup / mapping of an ad campaign, to help you build your strategy & creatives.
If you're new to LinkedIn Advertising, take a moment to watch the walkthrough video below.
Finally, here you can find a Campaign Naming document for Naming conventions and UTM codes.
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Two separate files: One explaining the basics of how LinkedIn paid works, and one detailing the mapping of an ad campaign, to help you build your strategy & creatives.
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